Louis A. Morris and Associates, Inc
Louis A. Morris and Associates, Inc.
Risk Management
Rx-to-OTC Switches
Patient Information
FDA Advertising Regulation
Additional Services
LAMA Clients
LAMA Associates
About Louis A. Morris, PhD
Contact Louis A. Morris, PhD
FDA Advertising Regulation


  >> Claims Development
  • Identifying Opportunities
  • Validating Measures
  • Substantiation of Claims
>> Review of Materials
  • DDMAC concerns
  • Suggestions for alternative approaches/claims
>> Patient Reported Outcomes (PROs)
  • Use for Claims
  • Use for Segmentation


Publications Presentations

Click each of the links below to view the full article.

New Directions in Pharmaceutical Promotion: Regulatory Concerns & Contrivances (book chapter), 3/2002
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Regulation of Pharmaceutical Promotion in the Twenty-First Century, Drug Information Journal, Vol 34, 2000
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Product Labeling & Pharmacoeconomic Information, American Heart Journal, 5/1999
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The Regulation of Patient-Reported Outcome Claims: Need for a Flexible Standard, Value in Health, Vol 5, 2002


Presentations will be downloaded to your desktop in powerpoint format.

Implications of Risk Management for Marketing & Advertising, FDLI, 9/2003
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Regulatory Issues in Outcomes Labelling & Advertising, 7/2001
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Regulatory & Public Health Implications of DTCA, Economists Conference, 4/2003





Louis A. Morris & Associates, Inc., 8 Norman Ct, Dix Hills, NY 11746
email: lmorris@optonline.net, phone: (631) 385-1172