Louis A. Morris and Associates, Inc
Louis A. Morris and Associates, Inc.
Risk Management
Rx-to-OTC Switches
Patient Information
FDA Advertising Regulation
Additional Services
LAMA Clients
LAMA Associates
About Louis A. Morris, PhD
Contact Louis A. Morris, PhD
Patient Information


>> Educational Campaigns

>> Medication Adherence
  • Literature Reviews
  • Promotion Strategy
>> Patient Surveys
  • Needs Analysis
  • Program Evaluations
>> Literacy Testing
  • Readibility Analysis
  • Design to reduce cognitive burden
  • Comprehension Testing with low literacy audiences



Publications Presentations

Click each of the links below to view the full article.

A Segmentation Analysis of Prescription Drug Information-Seeking Motives Among the Elderly, Journal of Public Policy & Marketing, Fall 1992
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
The Role of Consumer Surveys in Public Policy Decision Making Journal of Public Policy & Marketing, Fall 2001

Presentations will be downloaded to your desktop in powerpoint format.

Designing Risk Communications (implications from Comprehension Tests), Drug Information Association, 6/2004
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Designing Case Forms with Validity in Mind, Barnett International, 12/2002
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Patient Information in an Era of Change, 1/1999





Louis A. Morris & Associates, Inc., 8 Norman Ct, Dix Hills, NY 11746
email: lmorris@optonline.net, phone: (631) 385-1172