Louis A. Morris and Associates, Inc
Louis A. Morris and Associates, Inc.
Risk Management
Rx-to-OTC Switches
Patient Information
FDA Advertising Regulation
Additional Services
LAMA Clients
LAMA Associates
About Louis A. Morris, PhD
Contact Louis A. Morris, PhD
Rx-to-OTC Switches


  >> Strategy Consulting
  • OTCness
  • FDA consultation
>> Label Development
  • Overall Design
  • Comprehension Testing
>> Consumer Interpretation of
     Symptomatology
  • Methodology
  • Questionnaire Development
  • Conduct and Reporting
  >> Non-Traditional Switches
  • Merging Risk Minimization and Consumer Education Programs


Publications Presentations

Click the links below to view the full article.

Comprehension Testing for OTC Drug Labels: Goals, Methods, Target Population, & Testing Environment, Journal of Public Policy & Marketing, Spring 1998


Check back soon for upcoming presentations on Rx-to-OTC Switches.





Louis A. Morris & Associates, Inc., 8 Norman Ct, Dix Hills, NY 11746
email: lmorris@optonline.net, phone: (631) 385-1172